Perfectly located a few steps away from Milan’s heart of the city, Hotel Indigo Milan - Corso Monforte encapsulates the unrivalled historic attractions of Milan, whilst being very close to the heart of the world famous Milan haute couture district, renowned for its unique fashion shops, designer shops and independent retailers, all making the area a World’s Fashion Runway.
Haute couture has been inseparably intertwined with our neighbourhood for the best part of three centuries, ever since the city’s first fashion houses set up shop here in the 18th century. A large percentage of local residents have worked directly or indirectly for the fashion industry throughout that period, including in textiles, some of Milan’s proudest exports. One of Europe’s very first fashion publications, the Giornale delle nuove mode di Francia e d'Inghilterra, was born here, with a mission of introducing its readers to the latest trends from abroad.
This was also the birthplace of iconic brands including Armani and Prada, design titans who swept everything before them and whose creations line the wardrobes of the rich and famous. Prada’s story began in 1913 when brothers Mario and Martino Prada set up a simple leather goods shop locally – scroll forward a century and their business turns over $3.9 billion a year. In 1985, meanwhile, this area became the birthplace of Dolce and Gabbana, whose head office is just around the corner from the Hotel Indigo Milan - Corso Monforte.
Milan Fashion Week
These days, the neighbourhood continues to beat the drum for its favourite industry at Milan Fashion Week, a twice-annual celebration of design. For seven days, the district’s event spaces, palazzi and galleries are filled with an outpouring of creativity and enthusiasm, as A-listers jet in to be inspired by shows, parties, talks and exhibitions. At these events, residents and visitors rub shoulders with the industry’s key power-brokers, and the nearby bars and restaurants thrum with excited chatter. It’s a gloriously glamorous, whimsical and invigorating event which leaves you feeling like you’re at the centre of the universe.
the Quadrilatero d’Oro
Perhaps the most exciting part of our district is the Quadrilatero d’Oro (Golden Rectangle), a set of streets enclosed by via Monte Napoleone, via Manzoni, via della Spiga and corso Venezia. You’ll lose track of time checking out the flagship Gucci and Fendi stores on Monte Napoleone and stopping off for a bite to eat at the in house Nobu at the Armani Megastore on via Manzoni. After you’ve refuelled, make sure to saunter along the quaint, cobble-lined via della Spiga, whose fashion roll-call includes Roberto Cavalli, Prada and Tiffany & Co. And you’ll love the beautiful Corso Venezia, home to the “Hyper Room” showroom, where you can use cutting-edge 3D technology to see how clothes will look on you without having to try them on.
the World’s Fashion Runway
This, then, is the neighbourhood which surrounds the Hotel Indigo Milan - Corso Monforte. It’s a sophisticated and self-confident place which has reaped the rewards of putting creativity and beauty at the heart of everything it does. It’s a powerhouse of design, textiles and haute couture where the next big name may be quietly working their way to the top just a stone’s throw away from you, putting together the pieces that will launch their billion dollar business. It’s a vital, energising district with true global influence: this neighbourhood truly is the World’s Fashion Runway.